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Our Team

meet The Team

Xin Lyu

CEO

Ms. Xin Lyu is a strategic business leader with 14+ years of expertise in business management, strategic leadership, and automotive technology solutions. A graduate of Beijing Lauderdale Training Institute with a Bachelor’s in Mechatronics, Ms. Lyu has held key roles across leading Chinese technology and automotive companies, including Beijing Yasen International Exhibition, ETCP (China’s leading intelligent parking brand), and Shenzhen Location Network Technology. Her career spans market research, business development, partnership management, and automotive IoT platforms serving major clients like Volvo, Audi, and BMW. As CEO of JourneyWell Connect, she leads platform innovation, strategic partnerships, and market expansion. Ms. Lyu drives in-vehicle wellness technology advancement, oversees product development, builds automotive industry partnerships, and ensures regulatory compliance and operational excellence in the Canadian market.

Ying Chen

COO

Ms. Ying Chen is a seasoned operations and marketing professional with 14+ years of expertise in strategic planning, market analysis, and partnership development. A graduate of Renmin University of China with a Degree in Law and additional qualifications in Applied English, Ms. Chen has held key roles across diverse industries including integrated marketing communications, urban development, travel technology, and educational technology. Her career spans major account management at AMC IMC, senior marketing roles at Longjin Comprehensive Development, partnership strategy at Tujia Network Technology, and operations management at Pale Moonshine Educational Technology. As COO of JourneyWell Connect, Ms. Chen leads operational strategy, market expansion, and growth initiatives while driving product quality, managing partnerships and market analysis, and ensuring operational excellence and customer satisfaction in Canada.

Liming Zhong

CMO

Ms. Liming Zhong is a dynamic marketing professional with 12+ years of expertise in market analysis, quality assurance, and project coordination. A graduate of Zhujiang College, South China Agricultural University with a Bachelor’s Degree in Marketing, Ms. Zhong has held key roles across quality assurance, certification, and e-commerce sectors, including SGS (global inspection leader), Intertek, TÜV SÜD, and her own Amazon-based trade venture Guangzhou Leimengde Trade Co., Ltd. Her career spans market research and analysis, quality program inspection, certification coordination, and entrepreneurial e-commerce operations. As CMO of JourneyWell Connect, she leads marketing strategy, technology integration, and market positioning. Ms. Zhong drives brand development for in-vehicle wellness solutions, oversees IoT and AI-powered health monitoring platforms, manages market penetration strategies, and ensures effective positioning for Canada’s tech-savvy and health-conscious consumer market.

Guixiang Li

CFO

Ms. Guixiang Li is an accomplished financial professional with 18+ years of expertise in accounting, financial management, and strategic resource allocation. A graduate of Jiangxi University of Finance and Economics with a Bachelor’s degree in Certified Public Accountancy, Ms. Li has held key roles across banking, hospitality, and engineering project management sectors, including Dongguan Bank Co., Ltd, Dongguan Hongyuan Hotel Co., Ltd, and Guangdong Yueji Engineering Project Management Co., Ltd. Her career spans banking operations and budget analysis, restaurant management and operations oversight, and deputy management with CFO responsibilities for construction engineering projects. As CFO of JourneyWell Connect, she leads financial strategy formulation, resource allocation, and growth planning. Ms. Li drives financial excellence and sustainability, oversees budget management and regulatory compliance, manages strategic financial partnerships, and ensures responsible resource allocation to support market expansion in the Canadian wellness technology sector.
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